Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the Former PM's Audition for Maga

Britain's shortest-serving prime minister, kicked off the premiere of her YouTube show with a pledge to expose "those with ill intent" striving to bring down Western democracies. Truss elaborated she would uncover how an "international network of leftists function to undermine the democratic process and the electorate's mandate."

"We're going to look at the Trump revolution and see how it can be accomplished in Britain," Truss declared. "We will interview the leading lights of the Make America Great Again campaign."

Prior to the series premiere, there was a strong advocate. "This is the beginning of a sort of political shift," said the controversial US journalist. The right-leaning Just the News will host the former prime minister's new broadcasts.

Forging Alliances in the Conservative Media Landscape

British fellow travellers, such as a advisor linked to Reform UK, played a role in her set up the Liz Truss Show. Its staging is professional, though simple. She has gathered a subscriber base of 10k in her first week and her premiere garnered sixty-seven thousand views across the same period.

This represents a humble beginning, but in making common cause with Solomon, Truss is being entering a mature conservative ecosystem producing and amplifying Maga talking points. Its obsessions include claims of media suppression by the traditional news outlets and a aim to dismantle a conspiratorial 'deep state' – a force that Truss blames for the swift end of her calamitous premiership.

"Just the News is not widely recognized beyond the Maga-verse, but it does have gravitas there, mostly due to Solomon, who gives commentary on Maga platforms like Bannon's 'War Room' podcast and has even spoken with the former president," commented Alex Hinton, who has closely studied the Trumpist political wave.

A Divisive Associate

Her effort to transplant American conservative media to the United Kingdom has aligned her more closely to contentious individuals such as Solomon.

He established Just the News following scrutiny when allegations surfaced of pushing inaccurate reports about the President's actions in Ukraine, as well as disputed reports about ex-ambassador to that country.

His claims were repeated across the pro-Trump media, with Solomon appearing as a regular guest on the widely-watched Fox News show. Trump himself boosted Solomon's reporting.

He wrote the allegations regarding Ukraine in a set of articles for the publication the political newspaper, where he was moved to a columnist role following internal criticism regarding his reporting. His narratives were pivotal in the then-president's request for the officials in Kyiv to probe the Bidens in 2019. These actions led to articles of impeachment targeting Donald Trump. The Senate later voted to acquit the president.

Not long after Solomon left the publication in late 2019, the outlet stated it was conducting a examination of his columns about Ukrainian matters. It found the journalist had used unreliable sources and stated he "did not disclose crucial information about key Ukrainian sources, including the detail that they had been charged or were under investigation."

Entering the Ecosystem

Solomon's own TV and radio guest spots are a sign of the political media environment the former prime minister is becoming part of. Solomon mentioned his endorsement of her new show on a program he presents on the conservative cable network, a rightwing cable channel that is the base for the Maga influencer Steve Bannon and on which Tucker Carlson also is seen. She has already interviewed Bannon on an early episode.

By partnering with this media figure, Truss has become a small part in a extensive web of right-wing publications that frequently share and promote one another's material.

His personal programs have frequently included individuals such as commentator Mike Benz, a rightwing influencer whose criticism of the US Agency for International Development was referenced by Elon Musk as grounds for closing the government body.

An International Strategy

Although the former PM's unnatural presentation and career difficulties have drawn derision within the UK, certain American analysts are taking seriously her efforts to reinvent herself as a UK offshoot of the Make America Great Again press.

"One must regard people like Truss with seriousness, even if you may not want to accept their words at face value," commented a former Biden White House aide, who served in the Obama White House.

"You saw how in 2024 President Trump leveraged that alternative press to get his message out. Undoubtedly that network transmits and affects conversation abroad. It appears quite apparent to me that the circumstances in the UK are similar to what permitted this parallel press sphere to prosper in America."

Alan Finlayson, said the internet-based conservative network was already having an impact in Britain.

"The internet is borderless," he said. "There exists a sort of milieu within which stuff flows – at times manifesting in radical ways and other times more moderately – but which is networked."

Hinton said the growth of the digital conservative movement in the United Kingdom lately meant the "possibility to have a increasing influence is substantial."

Cross-Atlantic Aspirations

"Both Truss and Nigel Farage recently appeared at the CPAC, where I observed they echoed Maga talking points ahead of the {king of Maga|

Danielle Smith
Danielle Smith

Elara Vance is an art historian and curator with over a decade of experience in European contemporary art scenes.